A dark blue Mercedes-Benz Nürburg 460 pullman limousine on wet cobbles outside a grand German building at night

History · 1919–1926

The marriage of the star and the wreath.

In 1926 the two oldest car companies in the world stopped trying to outlast each other, put Daimler's star inside Benz's laurel wreath, and became Mercedes-Benz.

On 28 and 29 June 1926, in two shareholders' meetings held 130 kilometres apart, the owners of Germany's two oldest carmakers voted to stop being two carmakers. The mechanism was almost anticlimactic — a share swap at one for one, with Daimler-Motoren-Gesellschaft absorbing Benz & Cie. and changing its own name. The board of the new Daimler-Benz AG was drawn half from each side, and no chairman was appointed.

That last detail was the entire negotiation in miniature. Neither Untertürkheim nor Mannheim would accept the other's man at the head of the table, so for four years there was no head of the table. What there was instead was a trademark: a three-pointed star sitting inside a laurel wreath, registered sixteen months before the merger it was designed to represent.

Chapter I · 1919–1923

The years when it was unthinkable.

The idea was old. DMG's own board had explored a union during the First World War and got nowhere. On paper it was obvious: two firms in the same corner of south-west Germany, building the same thing, descended from Carl Benz in Mannheim and Gottlieb Daimler in Cannstatt — two men who invented the automobile within months of each other and never once met.

In 1919 it was Benz & Cie. that proposed the merger outright. DMG formally turned it down that December. Both companies were emerging from a lost war into a collapsing currency, and both preferred the risk of dying alone to the certainty of sharing a boardroom.

What stood in the way was not engineering but banking. The Württembergische Vereinsbank held a seat on DMG's supervisory board and had no intention of letting the Rheinische Creditbank, which sat on Benz's, anywhere near Untertürkheim. The deadlock broke twice over: first when the Vereinsbank's representative died, and then when both banks were swallowed by Deutsche Bank, which now held stakes in both carmakers and no reason whatever to keep them apart.

By then the arithmetic had turned brutal. The 1923 hyperinflation had hollowed out both balance sheets; measured in gold marks, one account of the period says, what the two companies were actually worth spoke eine traurige Sprache. Germany's oldest and proudest manufacturers were, separately, too small to survive their own market.

A dark green unrestored Benz 11/40 PS open tourer in a cobbled brick factory yard
A Benz 11/40 PS in the works yard at Mannheim. Until 1926, everything built here was a rival product.

Chapter II · 1924–1925

An agreement written to last until the year 2000.

On 1 May 1924 the two companies did the next best thing to merging: they formed an Interessengemeinschaft, a syndicate of the kind German industry used freely at the time, apparently to avoid the tax bill a full merger would have triggered. The contract was extraordinarily far-reaching. It ran for seventy-six years, to the year 2000, and it explicitly forbade either party from pursuing wirtschaftliche Sonderinteressen — any separate economic interests of its own.

Four weeks later, on 30 May, Mercedes-Benz Automobil GmbH took over selling both marques through a single organisation. The hyphenated name existed as a sales company two years before it existed as a brand.

The plants were carved up by specialism, one product each: two-litre engines at Mannheim, four- to six-litre engines at Untertürkheim, light trucks under four tonnes at Gaggenau, heavy trucks at Berlin-Marienfelde, and every body at Sindelfingen. Purchasing, design, advertising and sales were pooled. Only the two badges stayed separate.

What did not converge was ambition. DMG wanted to leap to American-style mass production, put its engines into ships and aircraft, and was seriously discussing buying a steelworks and a coal mine. Benz wanted to remain a carmaker, simplify its range and get series production right before spending money it did not have on volume. Two years of joint board meetings would be spent discovering which of them was correct.

Cars built in 1925
~6,000
Employees
15,000+
Revenue, million RM
104
Agreement term, years
76
A white Mercedes 28/95 PS sport roadster on a gravel mountain pass in low evening sun
A Mercedes 28/95 PS. Until the merger, the star and the flowing Mercedes script belonged to Untertürkheim alone.

The badge · 18 February 1925

Ehe von Kranz und Stern

A marriage of wreath and star, the German press called it. Both halves were already seventeen years old. On 24 June 1909 DMG applied to protect a three-pointed star — Gottlieb Daimler had once drawn one on a postcard to mark the family house — standing for engines on land, at sea and in the air. Six weeks later Benz & Cie. registered its name inside a laurel wreath, which had replaced a cogwheel to acknowledge the company's racing victories. On 18 February 1925 the two marks were filed as one, sixteen months ahead of the companies they belonged to. The word mark Mercedes-Benz followed on 25 April.

Chapter III · 1924–1926

The war inside the marriage.

The fighting started at the syndicate's very first joint board meetings, in May 1924, and it was about a two-litre car. DMG intended to build a small supercharged six — around 40 hp, 60 with the blower engaged — in Benz's own plant at Mannheim. Friedrich Nallinger of Benz doubted a complex, expensive supercharged car could keep the Mannheim workforce employed, and pointed out that Benz had already finished designing a simpler naturally aspirated two-litre with a swing axle.

By November 1924 it had escalated. Mannheim argued that the Untertürkheim design did not suit its tooling and would make production slower and dearer, and that the projected price of RM 15,000 was fantasy at the volumes involved — around 500 cars a month.

Underneath the tooling argument was a disagreement about what a car was for. Benz wanted to sell a great many cars cheaply. DMG wanted to sell technically sophisticated cars expensively. The syndicate had merged the balance sheets without merging the strategy.

A compromise appeared in January 1925: Benz would build a 2.6-litre side-valve car instead, while DMG finished the overhead-valve two-litre for later. In January 1926 the board enlarged the 2.6 into a three litre, which appeared that October as the 12/55 PS.

And then Benz turned out to have been right. When the two-litre was restarted in the summer of 1925 it was rebuilt around its price. In September the open tourer was to cost RM 10,000; by January 1926 the target was RM 6,500, less than half what the supercharged original would have asked. Stripped of the blower and the ambition, it became the 8/38 PS — the car that carried the merged company.

First price target, RM
15,000
Sept 1925 target, RM
10,000
Jan 1926 target, RM
6,500
Hoped-for cars a month
500
A cream Mercedes-Benz Stuttgart 200 two-seater sports car on a cobbled avenue lined with plane trees
The car at the centre of the fight, in its 1928 form as the Stuttgart 200. Benz won the argument about price; Untertürkheim built it.

The term of the 1924 agreement

2000

The year the syndicate contract was written to run until. The merger made it redundant in twenty-six months.

Chapter IV · June–October 1926

Germany's two oldest and largest automobile factories.

The merger took effect on 28 and 29 June 1926, when the general meetings of both companies approved it. Legally it was not a marriage of equals but an absorption: DMG was the surviving company and simply renamed itself Daimler-Benz AG, paying Benz shareholders one new share for each old one. The words in the public announcement, though, were carefully even-handed — the two firms were introduced to the world as "Germany's two oldest and largest automobile factories".

The registered commercial seat stayed in Berlin, where DMG's had been. The head office, from the first day, was Stuttgart-Untertürkheim. Five plants came under one board: Mannheim and Gaggenau from Benz, Untertürkheim, Berlin-Marienfelde and Sindelfingen from Daimler.

The new company introduced itself at the Berlin Motor Show from 29 October to 7 November 1926. Two cars had their world premiere there — the two-litre 8/38 PS and the three-litre 12/55 PS — the first passenger cars ever sold as Mercedes-Benz. Beside them stood the Model K, and an entirely new commercial range: the L 1, L 2 and L 5 trucks for one to five tonnes, with the N 1, N 2 and NJ 5 low-frame chassis for buses and bodies.

Neither saloon broke any technical ground. Rigid axles front and rear, side-valve sixes: entirely conventional in 1926. That was the point. After two years of arguing about supercharged sophistication, the merged company's opening statement was a pair of rugged, well-made, affordable cars.

Merger approved
1926
Share exchange
1 : 1
Plants combined
5
Chairmen appointed
0
A cream Mercedes-Benz Model K with a polished brass bonnet on a motor show stand under warm spotlights
The Model K on a show stand. A short-chassis 24/100/140 PS that had been winning touring-car races since July, it shared the Berlin hall with the first two Mercedes-Benz saloons.

Chapter V · 1927–1937

Named after the towns that had fought.

It worked, and it worked fast. Production of the two-litre reached 270 cars a month by March 1927, and in that year it alone sold more than twice as many cars as every Mercedes, Benz and Mercedes-Benz built in 1926 put together. The cheap car Mannheim had insisted on paid for everything that followed.

In February 1928 the company tidied up its names. To the old fiscal-horsepower designations it added a three-digit number giving the engine's rounded displacement in tens of cubic centimetres, and the 8/38 PS became the 8/38 PS 200. That number never went away.

Then the cars started taking place names. The Nürburg 460 arrived in October 1928, called after the Nürburgring because that is where it had been endurance-tested. A month later the facelifted two-litre became the Stuttgart 200. A year after that the three litre, by now 3.5, became the Mannheim 350. Stuttgart and Mannheim, the two towns that had spent 1924 trying to overrule each other, ended up as trim names on the same price list.

The engineering caught up last. Through the syndicate years the design department had been split in two, Hans Nibel running Mannheim and Ferdinand Porsche running Untertürkheim, formally as equals. Nibel — Benz's chief engineer, and an advocate of full merger throughout — had already directed the 1928 facelift that produced the Stuttgart.

On 1 January 1929 he became technical director in Porsche's place, and for the first time one man held sole responsibility for what the company built. What followed under him was the 770 Großer Mercedes, the 170, the first six-cylinder diesel for trucks, and eventually the W 25 Silver Arrow.

The empty chair took longer. Wilhelm Kissel had joined Benz & Cie. as a correspondence clerk in 1904, worked his way into purchasing, and organised the 1924 syndicate; he sat on the merged board from the start. He began chairing its meetings in 1930, but he was only formally made chairman on 1 October 1937 — a new German company law created the post. He held it until his death in July 1942.

Cars a month, Mar 1927
270
W 02 family built
22,314
Nibel takes over
1929
Kissel takes the chair
1937
A cream and black Mercedes-Benz Mannheim 370 open tourer on a cobbled Rhine quayside with cranes behind
The Mannheim 370 on the Rhine quayside. The three-litre car was built in Mannheim, and from 1929 it carried the town's name.

Six moments.

From a proposal refused in a boardroom to a single engineering department, in ten years.

  1. 1919

    The refusal

    Benz & Cie. proposes a merger outright. DMG formally turns it down that December.

  2. 1924

    The syndicate

    On 1 May the two form an Interessengemeinschaft, with a contract written to run until the year 2000.

  3. 1925

    The badge

    Daimler's star and Benz's laurel wreath are filed as a single trademark on 18 February — before the merger.

  4. 1926

    The merger

    On 28 and 29 June both sets of shareholders approve. DMG absorbs Benz and renames itself Daimler-Benz AG.

  5. 1926

    Berlin

    The 8/38 PS and 12/55 PS debut in October as the first passenger cars sold under the name Mercedes-Benz.

  6. 1929

    One engineer

    Hans Nibel becomes technical director on 1 January, ending the split design department for good.

Epilogue

Everything since is a footnote to 1926.

The number on the back of a Mercedes-Benz today is the system a twenty-month-old company introduced in February 1928. The star in the wreath was filed in 1925 and is still on the bonnet. And the name still carries both halves of the deal: Benz for the man in Mannheim, Mercedes for the daughter of Emil Jellinek, an Austrian dealer who had insisted on it a quarter of a century earlier.

The 1926 arrangement held for seventy-two years, until Daimler-Benz went looking for a partner across the Atlantic and found one in Detroit — which it kept for nine.

Two companies 130 kilometres apart, run by men who distrusted each other enough to leave the chairman's seat empty for four years, built the most durable thing either of them ever built. Not a car. A company.

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